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The "Tiger Woods" Marketing Fiasco and the Free Marketplace

Boycott Television Network Sponsors Domain Names For Sale

E-mail domain name offers to
zayraofusa@yahoo.com
zayraofcostarica@yahoo.com

BoycottABCsponsors.com
BoycottCBS sponsors.com
BoycottCNNsponsors.com
BoycottNBCsponsors.com

An important message by Zayra (and The Florida Web Directory, The Lotto World Directory and Costa Rica Realty.)

The best way to force U.S. television networks to provide the public with responsible and non-offensive programming is to allow the free marketplace to work in America as intended. The "Tiger Woods" marketing fiasco demonstrates this point best. It shows what advertisers on Madison Avenue (The "Mad Men") have known for half a century and what sponsors on television hope that the public does not know. Nike and Tiger Woods, for example, are already tied together in multi-million dollar advertising ventures. Nike is backing Tiger Woods and has counted on "golf" being more important than "marital infidelity". On the other hand, Accenture, Gatorade, Gillette, and other sponsors have dropped Tiger Woods from their marketing campaigns. This may say something about values and "role models" in our society in the 21st Century depending on your own point of view. At the very least the "Tiger Woods fiasco" is probably worth a sociological study in some university "101" class, but in the end, however, the Free Marketplace will determine if Nike's "gamble", for example, has paid off.

How can society really deal with irresponsible television programming? Legislating restrictions on free speech or expression violates the U.S. Constitution and is not the answer. Discriminating because of race, color, national origin, sexual preference, etc., violates the law and is also not the solution. However, the American public certainly has the right to notify the sponsors of offensive material that supporting television network programming that is clearly offensive (and, supporting non-balanced and unfair coverage of political and world events) has consequences. The consequences can include an organized internet campaign to boycott sponsors of offensive programming. Americans have the right to freely and independently express their own opinions and views using their own home computers. Money talks. No television network or sponsor of offensive programs will continue to follow a course of action that could ultimately lead to its demise.

Organizations, mavericks, and activists that wish to pursue the above concept for cleaning up television network programming in the United States should examine the package that is being offered below. Their success will be directly proportional to the creativity, energy, and time that they wish to invest in the development of web sites using the domain names below. The following domain names are being offered as a package only.

BoycottABCsponsors.com
BoycottCBS sponsors.com
BoycottCNNsponsors.com
BoycottNBCsponsors.com

"I would like to clean up the garbage that modern day television passes off as entertainment and news --- Zayra

With few exceptions "Zayra of USA" believes that current network and cable television programming are undermining the United States both at home and abroad. The American Constitution, its political system and the free marketplace, as most foreigners understand, allow Americans to legally take action and correct the situation. America's democracy allows its citizens to create a better society if they wish or destroy itself through apathy, if they also wish. This is the beauty of America that few foreigners understand. We call it freedom.

America is already experiencing the consequences of greed and irresponsible behavior by top executives in major corporations, banking institutions, "Wall Street" and a corrupt political bureaucracy both in Washington and in each state's capital. When she became a naturalized United States citizen, Zayra learned that when Ben Franklin, one of America's founders, was asked :"What have you given us?" his reply was, "A Republic if you can keep it!" She has always remembered that the strength (and weakness) of the American Democracy depends on the character and will of its own people.

"Zayra of USA" was born in Costa Rica and loves the United States. She is offering concerned Americans the opportunity to create a better society by taking an interest in what American television networks offer the public on a daily basis and doing something about it if television programming content is deemed to be unacceptable.

It is recommended that the above domain names be used legally and creatively in one or more web sites so that Americans also have the opportunity to compliment sponsors when they sponsor programs of high quality. The "carrot and stick" approach will work when sponsors can see positive responses to quality programs and negative responses to unacceptable programs, especially when they have given millions of dollars to advertising agencies (The "Mad Men") and television networks to promote their products.

An example of unacceptable television programming would be pure pornography under the guise of "adult entertainment." Other examples of unacceptable television programming are the use of foul language or unbalanced and unfair news coverage. Hopefully, the developers of the above domain names will stay focused on the objective of improving the quality of television programming rather than trying to destroy a sponsor or network; success is assured if the former approach is used and failure is guaranteed with possible legal complications if the latter approach is adopted.

The free marketplace rules in America only when the U.S. Constitution and local, state, and federal laws are followed and people are given the opportunity to freely and independently express their views and concerns. Zayra would love to personally develop the above Domain Names, but will gladly defer to organizations, mavericks, and/or activists who have the time and energy, know what has to be done, and are willing to do it. This will allow her to pursue clothing and fashion design interests that took a back seat when she stayed home for several decades to raise her family.

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